Dane Maxwell is the founder of The Foundation, a company created to teach entrepreneurs how to create SaaS products. The Foundation model for creating SaaS products is to find the pain, sketch a solution, pre-sell the idea, build the product, and launch it. Dane discusses what he considers to be the most important skill he has ever learned: idea extraction. Dane also discusses how The Foundation is intended to create friends and how the five levels of consciousness relate to SaaS.
Please see Disclosure* (below) concerning affiliate links on this page.
- [01:50] Ron introduces Dane Maxwell.
- [03:00] What is The Foundation?
- [04:00] What does it mean to look at the world through green glasses?
- [05:35] Jay Abraham and the principle of triangulation.
- [10:30] What does The Foundation teach?
- [12:30] From the perspective of abundance, business is less risky than being an employee.
- [12:55] Five steps to build a business in a fun, free, effortless way.
- [14:20] The technique for finding the pain is called idea extraction.
- [17:10] Learning how to do idea extraction is an incredibly useful skill.
- [20:20] Dane talks about the five levels of consciousness.
- [26:00] Dane talks about building phenomenal products by being journey oriented and present.
- [31:25] The future of creation and what The Foundation teaches.
- [32:35] Who are ideal candidates for The Foundation?
- [38:30] It’s the attachment to a goal that creates suffering.
- [38:45] What are Dane’s goals for The Foundation?
- [39:05] The mission of The Foundation is to create friendship and freedom.
- SaaSBusinessPodcast.com – this podcast’s website.
- Starting from Nothing: The Foundation Podcast – the podcast for The Foundation currently hosted by Dane Maxwell (formerly by Andy Drish).
- The Foundation – training program for SaaS entrepreneurs founded by Dane Maxwell and Andy Drish.
See the Resources page for a consolidated list of resources from all episodes and more.
*Disclosure: Some of the links on this page may be affiliate links. I may earn a commission if you purchase through these links. These commissions help to cover the cost of producing the podcast. I am affiliated only with companies I know and trust to deliver what you need. In most cases, affiliate links are to products and services I currently use or have used in the past. I would not recommend these resources if I did not sincerely believe that they would help you. I value you as a visitor/customer far more than any small commission I might earn from recommending a product or service. I recommend many more resources with which I am not affiliated than affiliated. In most cases where there is an affiliation, I will note it, but affiliations come and go and the notes may not keep up.